Alkaram recently announced the renowned actress and model, Ayeza Khan as the face of its upcoming Spring Summer 2018 collection.
Having previously worked with big celebrities, women like Mahira Khan and Syra Shahroz, Alkaram is now taking a new direction, one that connects more with Alkaram loyalists by having Ayeza Khan as the new face of the brand. Ayeza is an award winning actress who has earned positive acclaim fordrama projects such as Tum Kon Piya, Pyaray Afzal, Mere Meherban etc . She also received the Lux Style Award for ‘Best Actress’ in 2015. A mother of two, Ayeza Khan is the epitome of elegance and truly symbolizes an eastern woman.
With a new creative director and brand ambassador, Alkaram is updating both its styling and its image. Ayeza Khan is someone every woman can relate to, an ideal representative of the Alkaram woman. Ayeza commented,
“I am thrilled to join forces with Alkaram and hopefully, the audience will also be excited to see me as the new brand ambassador. We had a fantastic time shooting for the latest collection which indeed, is a unique and remarkable one. For this collection, I was styled in a simple, yet sophisticated manner that perfectly matched the collection’s theme.”
As part of the Alkaram Spring/Summer 2018 campaign, Ayeza will also be featured in a song called ‘Moriya’, sung by Natasha Baig. The song’s distinctive, catchy tune which is an adaptation of a folk song popularized by Mai Dhai. ‘Moriya’ by Alkaram has traditional sufi and folk tunes modernized into a very hummable contemporary song.
You can now get your hands on the Alkaram’s vibrant Spring/Summer’18 collection which hit stores on the 23th of February 2018.
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