Buy Elan Lawn 2015 at www.elan.pk and retailers nationwide today!

Khadija Shah showcased Elan Lawn 2015 in a private showcase

Buy Elan Lawn online at www.elan.pk and at selected retailers nationwide from today! The design house launched their 2015 lawn collection with colonial style garden parties in Karachi and Lahore.

Fayeza Ansari & Rubya Chaudhry in Elan Lawn 2015
Fayeza Ansari and Rubya Chaudhry wearing Elan Lawn 2015
Anushey Hasham in Elan Lawn 2015
Anusheh Hasham in Elan Lawn 2015
Maheen Karim in Elan Lawn 2015
Maheen Karim looks lovely in Elan’s ‘Royal Maresque’ lawn design
Maliha Rao in Elan Lawn 2015
Maliha Rao wears Elan Lawn 2015

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Both launches were some of the hottest tickets in town, with many of Khadijah’s friends and patrons in Elan outfits that they had received in advance. It was a great way to see the collection since Khadijah dispensed with boring mannequins and chose to frame her prints on wall panels around the venue.

Anusheh Shahid and Khadija Shah in Elan Lawn 2015
Anusheh Shahid and Khadija Shah of Elan

The collection is full of pretty outfits. Elan’s lawn is all about detailing and gorgeous colours. From peacocks and elephants to a chic twist on floral, the prints feature plenty of interesting elements.

Elan Lawn 2015
This is the ‘Royal Maresque’ design EL-5-B
Elan Lawn 2015 fashion showcase
Elan Lawn 2015 – EL-1-B
Rubya Chaudhry in Elan Lawn 2015
Elan Lawn 2015 – EL-9-B
Elan Lawn 2015
Elan Lawn 2015 – EL-15-A
Elan Lawn 2015
Elan Lawn 2015 – EL-14-A
Sonia Nazir in Elan Lawn 2015 karachi
Sonia Nazir in Elan Lawn 2015 – EL-13-A

This is not a minimalist or edgy collection but it’s packed with beautiful, wearable outfits. Elan’s lawn is produced by the Sapphire Mill and so quality, as you’d expect is top-notch. Their lawn is butter-soft and the embroidery is impeccable.

Rabia Butt in Elan Lawn 2015
The face of Elan Lawn, Rabia Butt – EL-12-B
Rabia Butt in Elan Lawn 2015
Elan Lawn 2015 – EL-7-A
Fia in Elan Lawn 2015
Elan Lawn 2015 – EL-3-A
Fia in Elan Lawn 2015
Elan Lawn 2015 – EL-9-A
Fouzia Aman in Elan Lawn 2015
Fouzia Aman in Elan Lawn 2015 – EL-13-B
Elan Lawn 2015
Elan Lawn 2015 – EL-11-B
Hira Tareen in Elan Lawn 2015
Hira Tareen in Elan Lawn 2015 – EL-7-B

I’m assuming the Lahore launch was similar but the outfits sold like hot cakes at the Karachi launch. The most popular prints sold out in minutes. Similarly by 8:30 am today, elan.pk was sold out of 21 of the 30 lawn designs (15 designs, 2 colours each).

I spoke to the Elan marketing team and they said the site was inundated within minutes of the collection going live.

Elan Lawn 2015
Elan Lawn 2015 – EL-8-B
Fia in Elan Lawn 2015
Elan Lawn 2015 – EL-14-B
Sonia Nazir in Elan Lawn 2015
Elan Lawn 2015 – EL-2-B

Some designer lawns are produced in very small quantities but while Elan Lawn is a limited edition, it has a manufacturing run of over 35,000. This means that, for the next few days at least, there will be plenty of stock at the many retailers stocking Elan Lawn. Don’t wait too long before checking out the stores though – Elan’s lawn is one of Pakistan’s most popular designer lawns and last year their lawn sold out in five days!

Elan Lawn 2015
Elan Lawn 2015 – EL-3-B
Rabia Butt in Elan Lawn 2015
Elan Lawn 2015 – EL-2-A
Hira Tareen in Elan Lawn 2015
Elan Lawn 2015 – EL-8-A
Hira Tareen in Elan Lawn 2015
Elan Lawn 2015
Maliha Rehman, Khadija Shah in Elan Lawn 2015
Maliha Rehman and Khadija Shah
Maha Burney in Elan Lawn 2015
Maha Burney in Elan Lawn 2015
Shazah Ayub in Elan Lawn 2015
Elan Lawn 2015
Sania Maskatiya & Umair Tabani
Sania Maskaiya and Umair Tabani
Faiza Lakhani in Elan Lawn 2015
Faiza Lakhani
Natasha Saleem in Elan Lawn 2015
Natasha Saleem in Elan Lawn 2015
Copyright 2015 Karachista. All rights reserved
Salima Feerasta
Salima Feerastahttps://karachista.com
Salima Feerasta is chief editor of Karachista.com and one of Pakistan's top fashion and lifestyle journalists.

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9 COMMENTS

    • Hi Zainab, we don’t sell outfits – we just write about them. Try the official elan page link in the post or check their Facebook page for stockists – though I know most places sold out of ELan lawn within days.

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