Crimson Luxe by Saira Shakira – their first luxury unstitched collection

Crimson Pakistan have paired up by talented designer duo Saira Shakira for their first luxury unstitched 3-piece collection. Crimson Luxe by Saira Shakira features 12 designs on luxury fabrics such as chiffon, silks, hand woven nets and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments. The colour palette segues from pretty pastel shades to eye-catching, brighter hues.

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Crimson Luxe by Saira Shakira was launched this week in a posh soiree at Cosa Nostra featuring models, designers, socialites and media personalities – many of whom chose to wear the collection.

Crimson have once again opted for leading actress Sanam Saeed as the face of their campaign, this time titled ‘Call Her Diva’. The campaign was shot by ace photographer Muzi Sufi.


Heavily embellished, the luxury collection is perfect for formal events and festive occasions. The great thing about a collection like this is that it makes formal Eastern wear easy – the embroidery, the fabric and the dupatta are all included….all you have to do is get it stitched according to your own size and style. Crimson Luxe by Saira Shakira is available from all leading stores from this weekend, just in time for Eid ul Adha. Meanwhile, check out more of the gorgeous shoot by Muzi Sufi below.

Salima Feerasta
Salima Feerasta
Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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