Daaman’s collection by Maliha Chaudhry was showcased on Day 4 of Telenor Fashion Pakistan Week 2015 in Karachi. For a complete review of TFPW15 Day 4 click here.
Daaman has better fashion credentials than most High Street brands but this collection wasn’t quite there. It was a mix of clean lines and lacy confections. Daaman used a neutral palette of nude, white and navy in a collection that wasn’t quite sure of its direction. There were attractive elements in the collection but it failed to make any sort of definitive statement.
The collection is available at Daaman stores in Lahore and Karachi. The lacy numbers that didn’t quite go with the rest of the collection will undoubtedly sell well. However, it’s worth taking a look at Daaman’s more structured pieces. With their minimal embellishment and straight lines, these are some great mix and match high-street pieces for women who subscribe to the philosophy that “less is more”.