FASHION PARADE LONDON – A Memorable Night for Pakistani Fashion

FASHION PARADE LONDON – A Memorable Night for Pakistani Fashion

With leading fashion editors from U.K and India in the frow, Fashion Parade brought some of the best of Pakistani fashion to London once again this year.


A handful of South Asia’s finest fashion designers gathered at the luxury Mandarin Oriental Hotel in Knightsbridge, London on May 31 to showcase to the British fashion elite. The glitzy affair featured luxurious creations by 10 leading South Asian designers, from Pakistan, U.K and U.A.E tactfully blending eastern and western trends in their collections.

Sadia Siddiqui, founder of Mustang Productions started Fashion Parade as an annual platform for South Asian designers to showcase their work to the British audience in 2013. In collaboration with Encyclomedia PR, the event has since then gained a lot of fame and recognition in sub-continent’s fashion circles.

Participating designers included Faiza Samee, Studio S by Seher Tareen, Hira Shah, Khushboos by Chand, Nomi Ansari, Ali Xeeshan, Saira Rizwan, Mehreen Noorani, Raishma and HSY who closed the show with his collection.

HSY, Seher Tareenm Mehreen Noorani and Raishma
HSY, Seher Tareenm Mehreen Noorani and Raishma

Gracing the Frow were the likes of Olivia Grant, Nancy Dell’Olio, Lizzie Cundy, Amy Jackson and former Pakistani Prime Minister Shaukat Aziz. The organizers also collaborated with the NGO ‘Save the Children’ to support the worthy cause and to help them raise funds.



Pakistani Fashion steals the spotlight

Veteran Pakistani couturier Faiza Samee as one of the participants created a collection especially for the show, which she described as a juxtaposition of pattern and colour – a true reflection of the face of fashion today with a wide-ranging fusion of silhouettes. Not a first-timer to the event, Samee found herself inclined to participate again because of the organizers’ fastidious attention to detail that pushed her to bring her best work forward.

The very promising Saira Rizwan’s collection was called ‘Omorfi’ that means beautiful in Greek. The inspiration behind her collection was the beautiful city of Santorini – the colours used in the collection were all hues that represented summer this year according to the designer.

Seher Tareen of Studio S is another budding label with promise. Her label prides itself in paying homage to the arts with every collection. Her latest collection took inspiration from the beautifully complex world of the ballet. The Russian ballet swan lake and the dreamy paintings of Edgar Degas lie at the crux of the inspiration behind her collection.

Designer Raishma was also amongst the participating designers who showcased her pret and couture collections. With her collection she took her first footsteps in the British fashion market.   Coming from a couture and bespoke background, Raishma is renowned for creating striking gowns. Unlocking achievements gradually, the designed is already stocking at premium high street department stores John Lewis and House of Fraser.

Mehreen Noorani’s capsule collection’s theme was ‘All laced up with fringe benefits’ – a collection of semi-couture jackets and capes, statement separates aimed at resort and pre-fall.

Khushboo showcased their couture range of luxurious dresses that were aimed to “epitomise the woman of today elegantly with decadently framed cuts, pearl jewel embellishments and an array of blush pastel hues”.

London-based Hira Shah has showcased at Fashion Parade previously and once again she showcased her latest designs. Her brand is known for its conceptual approach to design translating in a fusion of eastern influences and western silhouettes.

The incredible Nomi Ansari brought his much-acclaimed luxury prêt ‘Joyride’ collection to London. The collection was a celebration of the present through a wide palette of colours reflecting today’s fast-paced life captured through busy patterns. Featuring structured silhouettes, Nomi made liberal use of his signature bright hues to capture the kaleidoscopic moods of new-age fashion.

The modern ‘king of couture’, HSY, debuted at Fashion Parade this year. He showcased his recent ‘Be Yourself” collection, which was inspired by a woman’s individuality. The collection featured an array of separates each representing the spirit of individuality instead of being part of a horde.

The edgy yet theatrical designer, Ali Xeeshan, who always surprises everyone with his collections, showcased an exclusively designed collection that paid tribute to the iconic singer, Prince. Sending models down the ramp to Prince’s “Kiss”, the flamboyant designer certainly made an impact. The D&G-esque collection was a blend between pronounced silhouettes and patterns in the form of flared crop tops, heavily embellished skirts, dhoti and boot cut pants.

Amna Ayaz Khan
Amna Ayaz Khan
Amna Ayaz Khan is assistant editor of

Related Articles


Please enter your comment!
Please enter your name here

Stay Connected

- Advertisement -Send flowers to Karachi

Latest Articles

Error decoding the Instagram API json