Fashion with a conscience – Designer Sania Maskatiya & retail giant Gul Ahmed team up to sell designer scarves in aid of LRBT

How gorgeous are these designer scarves? Bright and elegant, they are perfect for pepping up your spring outfits. But these are no ordinary scarves – these come with the gift of sight.

Sania Maskatiya Scarves for LRBT
Sania Maskatiya Calligraphy Scarves for LRBT


Sania Maskatiya has teamed up with Gul Ahmed to support Layton Rahmatulla Benevolent Trust [LRBT], an NGO committed to fighting blindness in the country through its nationwide network of 17 purpose-built hospitals and 53 clinics in all the 4 provinces.

Syra Shahroz models Sania Maskatiya scarves for LRBT
Syra Sahroz models the scarves
Syra Shahroz models Sania Maskatiya scarves for LRBT
Change the way you drape them for a different look

One of the best things about this campaign is that the entire proceeds of the scarves, priced at Rs3000, will be donated to the LRBT. Najmus Saquib Hameed, Honorary Vice Chairman & CEO of the LRBT thanked Sania Maskatiya and Gul Ahmed for their contribution and ellaborated:

“So far LRBT has treated 26 million patients in its 28 years of existence. Each scarf costs only Rs.3,000, which is exactly the money needed to save a life from lifelong blindness. Each Rs.3,000 spent can transform not only a person’s life but the whole family.”

Gul Ahmed is one of Pakistan’s leading textile groups and their “Ideas” stores offer a wide selection of unstitched outfits, pret, bedding and home linens. Known for their excellent material, high quality and in-house design, Gul Ahmed is a firm high-street favourite in Pakistan. By choosing to collaborate with Gul Ahmed, the campaign has ensured that these beautiful scarves are more widely available.

Syra Shahroz models Sania Maskatiya scarves for LRBT
Syra Shahroz
Syra Shahroz models Sania Maskatiya scarves for LRBT
“To me LRBT means hope.” says Syra

Sania, of course, has quickly become one of Pakistan’s leading designers. Her flattering silhouettes and trend-setting designs are both critically acclaimed and popular. Her background in textile design is one of the reasons why her prints are so coveted.

Sania Maskatiya Scarves for LRBT
A selection of the LRBT scarves by Sania Maskatiya available at the Sania Maskatiya and Gul Ahmed stores

The vibrant LRBT scarves are available in cotton and silk and two feature LRBT calligraphy. The bright hues of the Colours of Life collection make them perfect accents for all sorts of outfits. Grab yours before they’re all gone.

Copyright 2015 Karachista. All rights reserved
Salima Feerasta
Salima Feerastahttps://karachista.com
Salima Feerasta is chief editor of Karachista.com and one of Pakistan's top fashion and lifestyle journalists.

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2 COMMENTS

  1. SPACE AVAILABLE TO DISPLAY YOUR PRODUCTS AT “SURF THE SHOP”, DHA, KHI.

    We have a family shop for multiple items for multiple choices, mostly related to ladies items, which is located at
    Bukhari Commercial, DHA phase 6, Karachi.
    We would like to propose if you would like to display your products in our showroom for the
    promotion in Bukhari Commercial and adjoining areas of Defence phase 6.
    SURF THE SHOP (A family shop for multiple items for multiple choices)
    [email protected]
    http://www.facebook.com/FamilyShopatBukhariCommercial
    https://oi42.tinypic.com/ei2lpy.jpg
    +92-346-3651129
    +92-21-35241060

  2. SPACE AVAILABLE TO DISPLAY YOUR PRODUCTS AT “SURF THE SHOP”, DHA, KHI.

    We have a family shop for multiple items for multiple choices, mostly related to ladies items, which is located at
    Bukhari Commercial, DHA phase 6, Karachi.
    We would like to propose if you would like to display your products in our showroom for the
    promotion in Bukhari Commercial and adjoining areas of Defence phase 6.
    SURF THE SHOP (A family shop for multiple items for multiple choices)
    [email protected]
    http://www.facebook.com/FamilyShopatBukhariCommercial
    https://oi42.tinypic.com/ei2lpy.jpg
    +92-346-3651129
    +92-21-35241060

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