Fashion with a conscience – Designer Sania Maskatiya & retail giant Gul Ahmed team up to sell designer scarves in aid of LRBT

Sania Maskatiya has teamed up with Gul Ahmed to support Layton Rahmatulla Benevolent Trust [LRBT], an NGO committed to fighting blindness in the country through its nationwide network of 17 purpose-built hospitals and 53 clinics in all the 4 provinces.

Syra Sahroz models the scarves

Change the way you drape them for a different look

One of the best things about this campaign is that the entire proceeds of the scarves, priced at Rs3000, will be donated to the LRBT. Najmus Saquib Hameed, Honorary Vice Chairman & CEO of the LRBT thanked Sania Maskatiya and Gul Ahmed for their contribution and ellaborated:

“So far LRBT has treated 26 million patients in its 28 years of existence. Each scarf costs only Rs.3,000, which is exactly the money needed to save a life from lifelong blindness. Each Rs.3,000 spent can transform not only a person’s life but the whole family.”

Gul Ahmed is one of Pakistan’s leading textile groups and their “Ideas” stores offer a wide selection of unstitched outfits, pret, bedding and home linens. Known for their excellent material, high quality and in-house design, Gul Ahmed is a firm high-street favourite in Pakistan. By choosing to collaborate with Gul Ahmed, the campaign has ensured that these beautiful scarves are more widely available.

Syra Shahroz

“To me LRBT means hope.” says Syra

Sania, of course, has quickly become one of Pakistan’s leading designers. Her flattering silhouettes and trend-setting designs are both critically acclaimed and popular. Her background in textile design is one of the reasons why her prints are so coveted.

A selection of the LRBT scarves by Sania Maskatiya available at the Sania Maskatiya and Gul Ahmed stores

The vibrant LRBT scarves are available in cotton and silk and two feature LRBT calligraphy. The bright hues of the Colours of Life collection make them perfect accents for all sorts of outfits. Grab yours before they’re all gone.