Lakhany Silk Mills (LSM) ‘s new pret campaign is stylishly light-hearted. Retro 40s-style hair and sunnies with a serious D&G vibe are paired with a gorgeous location for a unique Mediterranean feel.

The styling is a little reminscent of NFK’s Satrangi shoot last year but while that was a kooky ode to summer, complete with giant ice-cream cones, this shoot has a chic vintage ambience.



LSM has always been a personal fave of mine. Their fabric quality is top-notch as is their embroidery. They’ve worked with some of the best designers including Sana Safinaz, Zunn and Farah Talib Aziz. Their own brand Komal is a little underrated but uses the same butter-soft fabric and top-of-the line technology. The new collection launches on 4th March and will be available at

Would prefer capris to leggings but love the retro hair



Love the D&G vibe of these sunnies
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Salima Feerasta

Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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