Lakhany Silk Mills (LSM) ‘s new pret campaign is stylishly light-hearted. Retro 40s-style hair and sunnies with a serious D&G vibe are paired with a gorgeous location for a unique Mediterranean feel.
The styling is a little reminscent of NFK’s Satrangi shoot last year but while that was a kooky ode to summer, complete with giant ice-cream cones, this shoot has a chic vintage ambience.
LSM has always been a personal fave of mine. Their fabric quality is top-notch as is their embroidery. They’ve worked with some of the best designers including Sana Safinaz, Zunn and Farah Talib Aziz. Their own brand Komal is a little underrated but uses the same butter-soft fabric and top-of-the line technology. The new collection launches on 4th March and will be available at www.lsmfabrics.com
Karachista is Pakistan's top news, entertainment, music fashion website. We provide you with the latest breaking news and videos straight from the entertainment industry. Fashion fades, only style remains the same. Fashion never stops. There are always projects, opportunities. Clothes mean nothing until someone lives in them.