Lakhany Silk Mills (LSM) ‘s new pret campaign is stylishly light-hearted. Retro 40s-style hair and sunnies with a serious D&G vibe are paired with a gorgeous location for a unique Mediterranean feel.
The styling is a little reminscent of NFK’s Satrangi shoot last year but while that was a kooky ode to summer, complete with giant ice-cream cones, this shoot has a chic vintage ambience.
LSM has always been a personal fave of mine. Their fabric quality is top-notch as is their embroidery. They’ve worked with some of the best designers including Sana Safinaz, Zunn and Farah Talib Aziz. Their own brand Komal is a little underrated but uses the same butter-soft fabric and top-of-the line technology. The new collection launches on 4th March and will be available at www.lsmfabrics.com