HSY at PFDC Sunsilk Fashion Week 2017

PFDC Sunsilk Fashion Week 2017’s evening Luxury/Prêt Show on Day-1 was opened by HSY with his brand’s S/S Luxury Prét collection titled ‘Paranoia’ as the platform’s first solo show. With ‘Paranoia’, HSY’s inspiration draws on the life and times of the young technology-driven new generation of today and through fashion spins a narrative on the digital reality of this generation, whose lives play out largely online and how this very public condition of forever being watched and seen, induces a state of paranoia. Monochrome and geometric prints and motifs dominated with boxy, even bulky silhouettes.

His collection was an exploration and statement against this paranoid way of life and all of its trappings. Within this collection and as a definitive part of the HSY Mentorship Program, HSY has worked to bring the spheres of young art and seasoned fashion together. To this end, he brought to the limelight the work of two young, emerging artists in Pakistan: Asma Butt & Ehsen Lynch whereby both artists have worked to translate their respective interpretations of different kind of Paranoiacs as experienced by human beings. Their work has been translated into specific fashion separates.

This collection featured both menswear and women wear pieces. All motifs and accessories for the collection are all made in Pakistan by Team HSY using local materials and artisans. The collection’s general aesthetic was summer luxe and relaxed and was based in luxury fabrics such as hand woven silks and organza. The collection presented a diverse range of items such as capes, men’s suiting shirts done for women, palazzo pants and jumpsuits all created to retail as separates as well. ‘Paranoia’ Collection will be available for retail by the end of April 2017.


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