HSY’s Empire at PFDC L’Oréal Paris Bridal Week 2019

Pakistan’s iconic couturier HSY staged the powerful grand finale of the 9th edition of PFDC L’Oréal Paris Bridal Week 2019 with the brand’s new F/W Bridal couture collection ‘Empire’. The inspiration of the collection comes from 4 different empires namely; Ottoman Empire, the Mughal Empire, the French Polynesian Empire, and the Russian Empire. The collection is a manifestation of searching for unique motifs that belonged to extravagant historical empires. However, all the embroideries come from Pakistan when it comes to technique; Dhaga embroidery, Resham Kora and Naqshi Kada. Predominantly featuring a colour palette that was on the cooler, breezier side of the spectrum, consisting of tones of ivory, dusky blues, icey blue-greys, pops of colours like crimsons, bright oranges and tea pinks were added, along with gold accenting. The silhouettes were catered towards flattering femininity. “We wanted to create a collection that consists of both heavy and light bridals. We want to adopt to the changing situation in Pakistan and cater to a wider audience with different price ranges. Also, over the years, we have a growing and young clientele; we want to cater to them too. But saying that every piece is very elegant, old school, timeless and always classic at HSY. For this collection, we are experimenting with both lighter and darker shades and have created strong pieces for both women and men.” 

HSY at PLBW ’19

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