Ideas Pret Digital Dreams Summer 2018 – a vibrant summery collection

The latest Ideas Pret Digital Dreams collection is everything you’d expect from the pioneering pret brand – sassy, detailed and oh-so-chic. Heading to Cuba for inspiration, the collection is festive and colourful, using lino-cutting imagery to give florals fresh twist this spring.

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Ideas Pret Digital Dreams has become a summer wardrobe staple thanks to the brand’s trendy silhouettes and intricate focus on print design. While many brands have opted for conventional outsize florals this season, the palette and lino-cut theme chosen by Digital Dreams gives their collection a unique surrealistic feel that is a welcome change from run-of-the-mill high street prints.

Loving this vibrant shoot from Ideas Pret

We’ve been waiting for this collection since we saw the BTS pics in early spring when the Ideas Pret Team brought a touch of Cuban colour to old Lahore with their shoot for this collection.

The collection features kurtas in a range of stylish cuts; breezy and wearable for the searing heat of the summer. Pair the tropical hues with white, off-white or black for an elegant SS18 style statement.

Digital Dreams by Ideas Pret

Don’t miss the stylish lowers in the shoot. From cropped gharara pants to sporty-stripe cropped cigarette pants and wide legged capris, the shoot is a masterclass in how to style up your kurtas this season.

The Ideas Pret Digital Dreams collection is now in stores and online. This popular summer staple tends to send out fast so bag your favourite prints before they’re gone!

Salima Feerasta
Salima Feerasta
Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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