The latest Ideas Pret Digital Dreams collection is everything you’d expect from the pioneering pret brand – sassy, detailed and oh-so-chic. Heading to Cuba for inspiration, the collection is festive and colourful, using lino-cutting imagery to give florals fresh twist this spring.
Ideas Pret Digital Dreams has become a summer wardrobe staple thanks to the brand’s trendy silhouettes and intricate focus on print design. While many brands have opted for conventional outsize florals this season, the palette and lino-cut theme chosen by Digital Dreams gives their collection a unique surrealistic feel that is a welcome change from run-of-the-mill high street prints.
We’ve been waiting for this collection since we saw the BTS pics in early spring when the Ideas Pret Team brought a touch of Cuban colour to old Lahore with their shoot for this collection.
The collection features kurtas in a range of stylish cuts; breezy and wearable for the searing heat of the summer. Pair the tropical hues with white, off-white or black for an elegant SS18 style statement.
Don’t miss the stylish lowers in the shoot. From cropped gharara pants to sporty-stripe cropped cigarette pants and wide legged capris, the shoot is a masterclass in how to style up your kurtas this season.