Ideas Pret launched its fab new Summer Lights collection with a super-fun shoot featuring some of Karachi’s coolest bloggers and fashion reporters – a crew that I was lucky enough to be part of. Wearing one of the high street’s trendiest brands with ace photographer Muzi Sufi at the helm, taking part was a no brainer. Muzi is brilliant, even with non-professionals like us who tend to be seriously self-conscious in front of the camera.
Ideas Pret is a brand that’s really picked up its game over the last couple of years. Affordable and trendy, it’s become one of my go-tos for RTW. The new Summer Lights collection is based primarily on pretty florals in pastel shades. The kurtas combine fashionable short hemlines with elegant detailing.
The talented Aarij Hashmi put together a colourful set complete with pastel streamers and paintbrushes. The styling team paired our kurtas with trendy tulip shalwars, shalwars, cigarette pants and bootcut pants for thoroughly contemporary feel.
The shoot took place on a blisteringly hot and humid day but with cool mocktails and umbrellas to beat the heat, it ended up a great session.
With the girls from Sunday, Paperazzi and fellow bloggers
Wearable, affordable and stylish, the collection will be available at Ideas Pret stores nationwide from 5th June.