Check out the massive new Khaadi store in Mirpur, Azad Jammu-Kashmir! Located at the Dolphin Chowk, Khaadi’s new store, is spread over a whopping 13,477 square feet of retail space in New Mirpur City. This expansive store retails ladies pret, unstitched material, menswear and kid’s wear.
Consistently acknowledging the fact that many of their customers reside outside the big cities in Pakistan, Khaadi’s commitment to ensure outreach and access to their products is truly phenomenal. Khaadi has stores in 17 different cities within Pakistan and they continue to expand and locate in different cities across the nation.
Fashion forward yet affordable, Khaadi offers an immense range of choice to customers around Pakistan. From kurtis to leggings, from basic shalwars to statement pants, from printed kurtas to chic solid colours, Khaadi has something for every taste. Their season unstitched collections include superior lawn, cotton, silk and a range of winter fabrics including khaddar in a broad array of prints, hues and embroidery techniques.
Khaadi has traditionally tried to reinterpret indigenous crafts with a contemporary and fashion forward outlook to create a synthesis which is suited to the high-street context. This ethos is now manifest within all of Khaadi’s design and brands. This fusion is excellently exemplified with the unique pieces at Khaadi Chapter 2, the incorporation of traditional handloom cloth with modern silhouettes seeks to highlight Khaadi’s effort to reimagine the scope of Pakistan’s traditional crafts.
Khaadi’s Homewares reflect this philosophy, bringing a new chic to ethnic home accessories.
Their recent Independence Day #HUMBHIPAKISTANHAIN campaign embodied Khaadi’s unwavering commitment towards inclusion and celebrating the richness of the diverse cultural fabric of Pakistan, which is further bolstered by their store distribution across the country.