Can we talk about the new Lux ad? Lux has always picked stars that combine beauty, elegance and class but this time they’ve gone for a triple whammy, alluringly presenting different aspects of Pakistani beauty with Mahira Khan, Mawra Hocane and Maya Ali. These gorgeous women unveil Lux’s perfume soaps, Hypnotic Rose, Charming Magnolia and Elegant Gardenia.
Each of these three stars has a fresh-faced charm that fits perfectly with the Lux brand. The ad represents the essential ‘Lux’ woman; stylish and beautiful but also illustrates that the Lux girl is someone who is comfortable in her own skin, who continues to grow and evolve. This is epitomised by the qualities these stars are known for; Mahira’s ability to evoke strong emotions, Mawra’s style and Maya’s innocence and smile.
The Lux team say each fragrance has been carefully matched to the three leading ladies. Hypnotic Rose, has a rich floriental sweetness of musk vanilla combined with the voluptuous scent of red roses that make this fragrance ultra-feminine and glamorous just like Mahira Khan. Mawra Hocane’s variant Charming Magnolia, has touches of exotic Kashmir Wood and the sweet floral of Magnolia that make an elegant yet powerful fragrance. Maya Ali’s variant Elegant Gardenia, has enchanting notes of Japanese Gardenia with the warmth and depth of Cedarwood Oil which is a captivating fragrance.
The renaissance of Pakistani TV and film has brought us a new generation of stars – each of these women is phenomenally talented and seeing them all together has brilliant impact on screen. The ad has been shot at the ethereal Noor Mehal in Bahawalpur and has a very glamorous feel. All three actresses look gorgeous in their gowns and the connection between them and the three variants is perfectly portrayed.
Of course no Lux ad is not complete with out a hero – this time it’s the oh-so-handsome Sheryar Munawer, who is mesmerised by the personas of these three beautifies. We have to say we love this latest edition of Lux’s patronage of Pakistani style and beauty.