It looks like model Amna Baber is flavour of the month. This season she’s fronted campaigns for Sana Safinaz, Elan, Sapphire, Ideas, Sobia Nazir and So Kamal.
The bubbly model is a bit of a hit on social media too. She’s the Dubsmash queen of the Pakistan scene, regularly posting the funniest videos on her Instagram account. Whether she’s posting quirky selfies or killing it at a wedding, Amo B simply oozes personality. That’s probably one of the reasons she’s become the model of choice for high street brands with a fashion-forward ethos.
Some brands have stuck to dull catalogue-type images, but Amna has been part of some fun editorials too. From the popping tropical collection by Elan to a gorgeous shoot for Ideas by NFK, there have been plenty of eye-catching campaigns. Amna also turned heads as Babra Sharif for L’Oreal legends.
Last year’s Lux Style Award winner for best newcomer, Amna is definitely having a ‘moment’.