Pakistani Designer Lawn – The Lawn IT List

Tired of the same old patterns and color pallets?  Meet the designers who will  make you fall back in love with Lawn.

HSY Lawn 2015
HSY Lawn for Ittehad

Designer lawn lost some of its luster in recent years with too many similar outfits and a dearth of creativity. That all has changed as Pakistan’s best designers up the ante in the hopes of a bigger slice of the lucrative Lawn market.  At its best, designer lawn is wearable, pretty and super stylish.  There are plenty of collections to look forward this year and we have the low-down on the most exciting of them all.

1. SANIA MASKATIYA

This creative young designer won the Lux Style Award for her first lawn collection back in 2013. Though she gave lawn a miss last year, this year Sania has teamed up with retail giant Al-Karam for a collection that is guaranteed to be worth queuing up for.  
What is the inspiration behind the collection?
Our brand aspires to cater to women from all walks of life and a varied age group, therefore all Pakistani women are our muse. We have designed the collection keeping in mind the idea of something for everyone. I find inspiration from my surroundings, nature, and my recent collections. You will see varying patterns throughout the collection as each print has a unique story and inspiration behind it. We have worked really hard on our collection to make it exciting!
 
What is your view on the key silhouette for the season, and how to stitch lawn?
We have done a comprehensive shoot showcasing both a simple and a stylized look for each design. It’s up to the client to chose their favorite style and get their piece stitched accordingly! Generally, short straight kurtas and tailored pants will be the key silhouette for the season.

Sania Maskatiya lawn photoshoot in Phuket

 

Tell us some fun behind the scenes stories!
We had decided the model and the location months before the shoot, however the model had an emergency and cancelled on us at the last minute. It was literally two days before the shoot and we had to look for another option within hours. We booked a Brazilian model, Gabi, in Phuket but then all the outfits had to be altered overnight. The shoot started at 10 am and our team ended up taking the red-eye and getting to work as soon as they reached Phuket. 
2. AYESHA FAROOK HASHWANI

This year, Ayesha Farook Hashwani teams up with So Kamal for her first ever Lawn collection, “Kamal Lawn by AFH”. Super trendy Ayesha is known for thinking out of the box and it will be interesting to see how she adapts her unique aesthetic to lawn.Who is your Brand Ambassador and where was the photo shoot?
Our brand ambassador this year is Sana Sarfaraz, and the shoot took place in Thailand.

Sana Sarfaraz model for Ayesha Farook Hashwani Kamal Lawn

 

 
What is your view on the key silhouette for the season, and how to stitch lawn?
Every design has mostly sleeved versions and some sleeveless, so stitching it according to the picture would be best. I have designed the complete package down to the way I like to wear it. There are pleats, tassels, fun cape designs, trousers with front slits, kimono sleeves…the works!
 
behind the scenes photoshoot iguanaTell us some fun behind the scenes stories!
There was a huge iguana that crept up during the shoot. The whole crew was trying not to fluster the model but everyone’s eyes were behind her on where the iguana was. She kept asking what we were all looking at and we told her it was nothing. It was quite funny, and we saw him crawling all over the place for a while.

3. AYESHA SOMAYA
 
Dynamic duo Ayesha Somaya team up once more with Flitz Textiles for this years collection. Consistently popular and known for their wearable and unusual lawn designs, Ayesha Somaya brings one of the most affordable designer lawns to this years pool.
 
Who is your Brand Ambassador?
Saima Azhar.
 
What is the inspiration behind the collection?
This year the collection is inspired by the versatile heritage of Pakistan. We have used very rich colours as compared to our previous collections, with detailed embroideries and several patterns in one lawn outfit to create a rich luxury feel. From deep magentas to vivid electric blues, we have merged monochrome dupattas with bright tops, keeping in mind the beautiful patterns and motifs that are part of our culture.

ayesha somaya designing lawn

What is your view on the key silhouette for the season, and how to stitch lawn?
We have stuck to shorter hemlines with lots of emphasis on cigarette pants this time. Our borders are larger than usual to accentuate the pants and create a very sleek, structured and clean look for the summer. The prints are bright enough to stand out and cleaner lines only make them more striking and sophisticated.


Model Saima Azhar for Ayesha Somaya lawn

 

Tell us some fun behind the scenes stories!
Shooting with the team was amazing. From Saima’s witty sense of humour to Umair’s candid jokes, we had a blast. Ayesha and I are essentially very behind the scenes people and not very camera friendly so when we were asked us to say a few lines for the camera, we both tried very hard to dodge it. But we were finally cornered, and between a hundred bloopers, we finally got us to say what we wanted to without laughing hysterically. Will share videos of those fun moments with everyone!
4. SANA SAFINAZ

The undisputed queens of lawn invariably put out the most coveted Lawn collection every year. With year’s of experience behind them, it’s reasonable to expect another fashion forward and sophisticated collection.

Sana Safinaz Spring summer lawn collection 2015

 

 
What is the inspiration behind the collection?
Anything and everything! We always try to give something different, and something for everyone. With 18 designs, and 2 colourways, it is a versatile collection to choose from.


Sana Safinaz Lawn collection 2015

 

Who is your Brand Ambassador and where was the photo shoot?
Amna Babar is our ambassador and the shoot took place in Phuket, with Guddu Shani behind the camera.  

Pakistani model Amna Baber for Sana Safinaz lawn


Sana Safinaz designer lawn photoshoot with amna baberSana Safinaz designer lawn photoshoot with amna baber
Sana Safinaz Designer Lawn 2015
What is your view on the key silhouette for the season, and how to stitch lawn?
The Sana Safinaz lawn catalogue is a tailors Bible. So many people use our catalogues to see and achieve the exact same tailoring ideas, whether it’s for the cut, styling or embellishments. This year we are continuing to work on women to wear a shorter length for day and office wear, and longer but still slim for evenings. 
sana safinaz lawn with amna baber

Tell us some fun behind the scenes stories!
To say that the Sana Safinaz campaign and tvc this year was fun does not even begin to cover it! From cooking at home to travelling all the way to Jamesbond Island, it was amazing. Together, we worked under all circumstances- shooting under the excruciating sun, being completely sunburnt, and our exhausted model Amna falling asleep while posing!

Sana Safinaz Designer Lawn photoshoot

Such experiences don’t come around often, and we handled even the most difficult of situations with laughter. The shoot was amazing and we had a great time.

Sana Safinaz Lawn 2015
Sana Safinaz Lawn 2015
5. ZARA SHAHJAHAN 

Zara Shahjahan strikes out on her own for the first time, after collaborating with So Kamal in recent years. A veteran of the lawn market, Zara has a graceful and modern style that has worked brilliantly with lawn, and we can’t wait to see what she brings to the table this year.

zara shahjahan lawn behind the scenes
Behind the scenes for Zara Shahjahan lawn 2015
zara shahjahan behind the scenes lawn
Behind the scenes for Zara Shahjahan lawn 2015

Who is your Brand Ambassador and where was the photo shoot?
Our model this year was Sundal Roy, and we shot the collection in Bangkok with NFK and his team.


What is the inspiration behind the collection?The new collection features an eccentric mix of prints and embroideries that take inspiration from various patterns appearing in Asian art and culture, particularly the Indus valley heritage. Prints range from florals to orientals and Indian inspired design elements.
 
zara shahjahan lawn behind the scenes
Behind the scenes for Zara Shahjahan lawn 2015
zara shahjahan lawn behind the scenes
Behind the scenes for Zara Shahjahan lawn 2015

What is your view on the key silhouette for the season, and how to stitch lawn?
Lawn is about style and comfort. Simple straight silhouettes and shorter hemlines paired with cropped pants is the mantra for keeping your lawn outfit comfortable yet fashionable.
 
Tell us some fun behind the scenes stories!
The entire trip was memorable and felt like a milestone for the brand. Being our brand’s first solo lawn shoot, we were excited, emotional and yes, we were anxious too. Nadir and Maha have always been a pleasure to work with and so was Sundal. From accessory shopping in Bangkok to having frozen gellato to beat the crazy heat, all in all this shoot will serve as a great memory.
6. ÉLAN

Elan’s lawn oozes style and their collections are often the most sought after outfits in town. Khadijah Shah has an enviable eye for colour and her lawn designs are characteristically chic.
 
Who is your Brand Ambassador and where was the photo shoot?
Rabia Butt is our model this year, and we went to the gorgeous Sri Lanka for the shoot.

Elan lawn photoshoot with Pakistani model Rabia Butt in Sri Lanka
Rabia Butt for Elan’s 2015 Lawn Capaign

 

What is the inspiration behind the collection?
For Élan Lawn this year, designer Khadijah Shah has engaged in a unique approach to design development, now introducing extensive detailing not typically found in conventional lawn prints. Each design features diverse elements with an interplay of patterns, colours and textures to give depth and versatility. Élan Lawn S/S ’15 broadly seeks inspiration across continents, from their signature Sub Continental and Moroccan influences to Oriental and Ottoman Inspired patterns, to a more European ethos based on the Sicilian design heritage.
 
What is your view on the key silhouette for the season, and how to stitch lawn?
Élan Lawn stitching is all about the fusion of eastern and western elements – mostly boxy silhouettes which can be paired up with palazzo pants, boot cuts or capris. We are really excited about reworking the shalwar this season! It’s looking amazing and we can’t wait to reveal it.
 
Tell us some fun behind the scenes stories!
One funny incident that I recall was when we had to do a shot with kids at the Galle Fort near the Clock Tower. The kids were being a bit of a handful and getting them to pose for the right look was becoming increasingly challenging. We decided to get them ice lollies to make them more cooperative and decided to have them hold the lollies during the shoot. There was some initial confusion, where the kids thought they weren’t supposed to eat the lollies and we were wondering why they weren’t having them since the afternoon sun was out in full force and the lollies had started to melt. It was a comical situation, which became even more humorous when we gave the children the go-ahead to eat the lollies and they hungrily did so before we got the new shot. In the end, we had to buy them 3-4 more lollies each before we could get the shot that we wanted.
7. MARIA B.

With 16 years of experience under her belt, veteran Maria B’s new lawn collection is sure to be assured and skillful. Maria was one of the first designers in Lahore to hit the retail scene and her classic design sense makes for an appealing collection every year.
 
Who is your Brand Ambassador?
The extremely talented sisters Urwa Hocane and Mawra Hocane were our models.

Maria B lawn brand ambassadors Urwa & Mawra Hocane
Hocane sisters model for Maria B.’s upcoming lawn

 

What is the inspiration behind the collection?
My inspiration for lawn is always from various cultural sources. This year my sources come from vintage French embroidery and Greek emblems, to damask, Mughal inspirations and traditional Lakhnavi prints.
 
What is your view on the key silhouette for the season, and how to stitch lawn?
Having extensive experience in retail fashion, we know that there is a mixed silhouette that does well, but the preferred look consists of cropped cigarette pants and knee length shirts, tunics or kurtas cuts. Older and more “conventional” women prefer longer shirts but that’s why lawn is amazing -you can stitch it to your preferred length!
 
Tell us some fun behind the scenes stories!
There were so many hysterical moments with the girls and our team. It was a wonderful experience and the Hocane sisters are always a pleasure to work with. As models, they don’t have that diva attitude, despite their popularity, which makes working on a shoot all the more easier. We worked like friends together and thus the results were spectacular!
8. NIDA AZWER

Nida Azwer’s eclectic and tasteful designs are always an interesting take on lawn. Tasteful and different, Nida’s lawn is a style statement that reflects her labels unique aesthetic. 

Nida Azwer with Pakistani Model Sana Ansari
Nida Azwer with model Sana Ansari

 

What is the inspiration behind the collection?
For this year’s collection, we have taken inspiration from 18th Century florals. We have played with a bright color palette such as saffron, reds, blues and pinks, which are ideal for the spring/summer season. 

Nida Azwer Designer Lawn 2015
Model Sana Ansari for Nida Azwer Lawn

The collection is digitally printed lawn accessorized with embroidery, bringing out signature screen prints and buttons together for a stylish and wearable outfit.

 
What is your view on the key silhouette for the season, and how to stitch lawn?
They are all shorter shirts with straighter silhouettes, ideal to wear in the day. 
9. FARAZ MANAN

kareena kapoor khan faraz manan crescent lawn
Kareena Kapoor for Faraz Manan Crescent Lawn 2015


Faraz Mannan is back once again with Crescent Lawn and Kareena Kapoor Khan. This partnership knows the lawn market and what works. Expect a practiced collection from Faraz that ticks all the boxes and has every fashionista marking her calendar.

 
Who is your Brand Ambassador and where was the photo shoot?
Kareena Kapoor Khan is our brand ambassador once again and this time we shot at the Park Hyatt in Goa, which is a beautiful resort. It was my first time in Goa and it was brilliant – beautiful weather and amazing Goan food.

kareena kapoor khan, faraz manan in goa
Faraz Manan with Kareena Kapoor and friends

 

What is the inspiration behind the collection?
My inspiration for motifs for the collection came from recent trips Shanghai and Florence. There is a lot of Mandarin inspiration in the patterns. 
 
What is your view on the key silhouette for the season, and how to stitch lawn?
This year it’s all about straighter, no fuss silhouettes. Lengths should be kept to just around the knee, some shorter, some mid-length. The straighter cuts avoid creases are cooler and more practical for the summer. Pants are again sleeker, ankle length with button detailing. Have fun with the sleeves – kurta sleeves, sleeker, sleeveless and baggy sleeves all work this season.

 

 
kareena kapoor khan, faraz manan lawn shoot in goa
Kareena Kapoor with Sundus Manan

Tell us some fun behind the scenes stories!
The shoot was 3 days of non-stop action with nights mostly chilling, eating and chit-chatting. Our team, including my sisters, would sit late into the night with Kareena and her mum who was accompanying her. Kareena loves to talk and ask questions about Lahore and Karachi. Her father is from Peshawar and her mother from Karachi and her husband’s family lives in Lahore. Kareena is a major foodie and loves Paya and Nihari, but only has it once a month. The rest of the time she mainly eats fish and veggies – no roti or rice.

10. HSY

HSY is back in the lawn market with a bang. He has teamed up with Ittehad and is creating a buzz with a lawn campaign that is as flamboyant as the man himself.
 
Who is your Brand Ambassador and where was the photo shoot?
The model for this collection is none other than Mehreen Syed, and we shot in Dubai.

mehreen syed and hsy in dubai
Mehreen Syed & HSY – Getting prepped for the shoot in Dubai
mehreen syed for HSY lawn ittehad in dubai
Mehreen Syed for HSY Lawn for Ittehad

 

What is the inspiration behind the collection?
HSY’s draws inspiration from diverse cross-cultural influences with an underlying theme based on the opulence of luxurious living. The collection plays with vibrant and elegant aesthetics, giving the line a timeless feel.
 
What is your view on the key silhouette for the season, and how to stitch lawn?
Keep it simple and classy this summer! The best way to stitch lawn this season is straight paints, short shirts and beautiful chiffon dupatta’s to finish it all off. The way to glam up any lawn outfit is through small detailing such as pretty buttons and fine embroidery.
 
Tell us some fun behind the scenes stories!
Part of the lawn shoot was on a yacht, but we really didn’t anticipate the wind pressure. While we were shooting, a gust of wind with a lot of water came and drenched the entire styling team and one of them almost fell of the speeding yacht! But at the end of the day, we all had a good laugh!
11. FARAH TALIB AZIZ

One of Karachi’s favourite designers of Eastern wear is putting out her debut lawn collection in collaboration with Lakhany Silk Mills. Farah’s elegant, feminine design sense should work well with Lakhani’s formal luxury lawn, so expect to see some truly elegant designs with attention to detail.
 
farah talib aziz lakhany silk mills lawn collection


What is the inspiration behind the collection?
The collection that will be released this spring is an ode to the fresh, feminine and fun Pakistani woman, who although embraces contemporary concepts, is still intact with her traditional roots. The collection features the Farah Talib Aziz aesthetic of promoting beauty through soft feminine colors and floral motifs. It is inspired by the concept of French country florals and through the diffusion of Islamic geometry with European flora on a bed of easy summer shades, the collection becomes suitable to women of all ages.

 
What is your view on the key silhouette for the season, and how to stitch lawn?
Keeping in mind that lawn is unstitched fabric for all body types we have created a collection in line with current trends as well as the comfort and practical ease associated with everyday wear. The silhouette for this season is an A-line cut with a shorter, mid hemline – paired with sleek pants. Our focus has been on keeping the silk and chiffon dupattas brighter colored, with contemporary designs so that they can be paired as a scarf with any outfit. Our designs are garnished with gorgeous embroiders, brooches and laces that all compliment the silhouette.
farah talib aziz lakhany silk mills lawn collection 2015

Tell us some fun behind the scenes stories!
Since this is our first time creating Lawn prints, we have had many hilarious encounters and cherishable learning experiences. From overwriting our design files to brutal bans on hummingbirds, technical failures and hardware crashes to TVC video bloopers we’ve had a great time working with our fantastic team!

A version of this article by Editor in Chief Salima Feerasta was published in the SUNDAY magazine of the Daily Times
Copyright 2015 Karachista. All rights reserved
Karachista Staff
Karachista Staffhttps://karachista.com
Team Karachista - keeping you up-to-date with the best of Pakistani Fashion & Lifestyle

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