Sapphire Intimates brings luxury up close and personal

A whisper of silk, a subtle edging of lace and support that looks as good at it feels – luxurious lingerie adds an element of indulgence to any outfit. Beautifully matching lingerie is a subtle way to spoil yourself every day, an unseen element of confidence that radiates from within. Sapphire’s new Intimates range brings luxury and convenience to Pakistan’s highstreet with a dedicated in-store lingerie boutique that combines privacy and luxury.

The Intimates boutique is a private dedicated space within the Sapphire store
Lingerie can make or break any outfit- any woman who loves fashion will tell you that well-designed underclothes can change the way an outfit fits and falls. Shopping for lingerie in Pakistan isn’t always a fun experience – it’s difficult to find quality and choice and many people end up relying on friends and family to bring lingerie from abroad despite the chance that things won’t fit or feel just how you’d like. Sapphire Intimates offers a welcome alternative, from a Pakistani brand that is known for challenging the status quo. The Intimates range is in a dedicated boutique that is separate from the main store so you can browse in privacy, in luxe, feminine surroundings.
Bridal lingerie at Sapphire Intimates

The new Intimates range has 4 collections, that cover everything from daily wear to special occasions. There ranges include a ton of different styles from balcony bras to bralettes – there’s something to suit every taste.


As the name suggests, Everyday has been designed to be worn on the daily. With soft, breathable fabric and a neutral tones including black, white and beige, the collection includes a good variety of different styles including padded, unpadded, wires and non-wored. There’s a good selection in a nude-beige colour palette that is ideal for the sheer fabrics suitable for our hot climate – essential when you don’t want the fuss of wearing slips or a shameez.
A padded beige bra is the best choice under sheer fabrics


The Prima range adds a splash of colour and style, without compromising on comfort; it’s the best of both worlds. With a vibrant colour palette and premium fabric that doesn’t irritate sensitive skin, the Prima line includes prints and solid colours in a variety of styles. It’s a versatile range that works as well for workwear or occasion wear like lehnga cholis and elaborate tunics. A little touch of indulgence for women who love to play with fashion.
There are so many styles and colours at Sapphire Intimates

“Lingerie shopping is best when it’s fun. When I get fitted in the correct size, it can make such a difference to how I look and also, more importantly, how I feel,” preaches Elle Macpherson, a model and a lingerie designer with over 25 years of experience.


Curve accommodates the full figured women and those who prefer extra support, without compromising on style or quality. The styles in this range are pretty and elegant but have been designed for more support, giving your outfits better lines and a more streamlined feel. The Curve range also facilitates back support, causing less strain in the spine. It’s also ideal for expecting and new mums, with its more generous fit and support.


Finding lovely bridal lingerie is often a challenge for Pakistani brides so the Bridal range at Sapphire Intimates is particularly welcome, with everything from bras and briefs all the way to babydolls, teddies and robes. The collection uses satin, lace and net in a variety of pretty styles that are luxurious and sensual, just what you’d want on your wedding day.
The bridal range at Sapphire is luxurious and sensual
Sapphire’s Intimates range is a welcome addition to Pakistan’s highstreet, making high quality, affordable lingerie easily available. Having dedicated boutiques that allow customers to browse and find the right fit is huge step in the right direction and the huge variety of styles, prints and colours means that lingerie shopping just became a lot more fun!
Sapphire Lingerie Pakistan
Sapphire makes great lingerie easily accessible
Salima Feerasta
Salima Feerasta
Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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