Following the great success of their Karachi outlet in Dolmen Mall, high street brand Sapphire has opened it doors for the Lahoris. The new Lahore flagship store located in Gulberg 3 was launched this Friday, 10th April 2015. The event included an exclusive preview of the new collections in store. From ready to wear kurtas to unstitched fabric, the store hosts a wide range of attire for men and women. With high quality kurtas starting from just Rs 2,200, Lahori ladies have a lot to be thankful about.
Nabeel Abdullah, Director Sapphire, said that “We have received tremendous response from our flagship store in Karachi and look forward to providing the same in terms of fabric, designs and service to our patrons in Lahore. The idea is to sell a ‘designer’ product at an affordable price to all.”
The designer behind the brand, Khadija Shah of Elan, said that, “My design team and I have spared no effort to create collections that are beautiful, versatile, on trend and cater to women from all walks of life.”
Have a look at the pictures from the fashion presentation that features the ready to wear ‘Oriental’ line and the menswear ‘Shikaara’ line. The store also has a formal range called ‘Naqaash’ and a range of precious and semi precious jewellery under the name of ‘Nigeen’.
The event was managed by J&S with store window displays designed by Aarji Hashim, photography by Pinhole Studios and public relations by Lotus.
The Lahore store also stocks Sapphire Lawn Volume 1 – 15 designs in 2 colourways. Have a look at some of the pictures from Sapphire Lawn 2015 here.