Shopping in Style : The House of Shamaeel Ansari brings old world grandeur to the retail scene.

House of Shamaeel ready to wear Pakistani fashion
A glimpse of Shamaeel Ansari’s Luxe new boutique

Shamaeel Ansari launched her long-awaited new flagship store, “House of Shamaeel Ansari”, this Sunday. The luxurious boutique, tucked into a lane off the uber-fashionable E-street, is a unique reflection of Ansari’s chic yet opulent aesthetic sense.

House of Shamaeel ready to wear Pakistani fashion
This mounted statement piece is quintessential Shamaeel
House of Shamaeel ready to wear Pakistani fashion
Moghul panels and antique woodwork set the tone
House of Shamaeel ready to wear Pakistani fashion
Formals at House of Shamaeel

An exquisite panel with Moghul and shikari scenes hangs at the entrance, fronted by an antique-style desk. Polished wooden floors, textured walls and high ceilings provide the perfect foil for Ansari’s grand ensembles. The spacious outlet is divided into several rooms, with distinct areas for casual wear, semi-formals and formal wear. Ansari has a separate studio within the store for bridal consultations.

House of Shamaeel ready to wear Pakistani fashion
Cottons and linens start at Rs7,500
House of Shamaeel ready to wear Pakistani fashion
There’s gorgeous detailing on this Rs45,000 jacket
This embroidered tunic is Rs22,000

While Ansari’s brand sits firmly within the luxury sector of fashion, she has a wide range of outfits. Her Metropolis line, comprising of cottons and linens, features digital prints, embroidery and the interesting cuts and detailing that are Ansari’s signature. Her semi-formals use silks, nets and chiffons and are notable for their unique soft silhouettes and delicate details. Ansari’s draped silks have an elegant cosmopolitan appeal.

Silk tunics with embroidery and chic, draped silhouettes
House of Shamaeel ready to wear Pakistani fashion
Ready-to-Wear formals at House of Shamaeel

The Metropolis range is around Rs8000 while the semi-formals range from Rs16,000 to Rs30,000. Her formals start at Rs45,000 with quite a large selection at around Rs60,000. In jewel-like tones of silk and velvet with applique, sequins and prints, Ansari’s formals have a regal elegance.

House of Shamaeel ready to wear Pakistani fashion
A close of the the intricate embroidery on a House of Shamaeel formal
More RTW formals at Shamaeel

Ansari, who was one of the first Pakistani designers to have a retail outlet, has come full circle with this outlet. Her previous store on Zamzama was a chic trailblazer. She closed that outlet to concentrate on international projects but has now expanded her operations on the domestic front again.

House of Shamaeel ready to wear Pakistani fashion
This embroidered jacket is Rs25,000
Digital prints by Shamaeel Ansari
Pretty, diffuse digital prints
House of Shamaeel ready to wear Pakistani fashion
This stunning piece stands at the entrance to the boutique

Her brand has always been a niche luxury brand but her Metropolis and Tughra lines have made her brand available to a wider clientele. With hints of gold, elaborate touches and sophisticated cuts, these are not everyday outfits. Even Ansari’s cottons and linens have a semi-formal feel that enables them to be easily dressed up with the right accessories.

House of Shamaeel ready to wear Pakistani fashion
This tunic is Rs25,000
House of Shamaeel ready to wear Pakistani fashion
This draped top is a steal at Rs13,000

Her formal line is unashamedly ornate. The rich tones, baroque embroidery and layered silhouettes reek of grandeur and panache.

A close up of Shameel’s intricate embroidery
House of Shamaeel ready to wear Pakistani fashion
Detailing on a semi-formal tunic
House of Shamaeel ready to wear Pakistani fashion
A melange of prints and embroidery form Shamaeel
House of Shamaeel ready to wear Pakistani fashion
More RTW semi-formals and formals

Shamaeel Ansari comments,

“I am very excited and enthusiastic about the plans we have for the outlet. This outlet, House of Shamaeel Ansari, will be my way of saying ‘thank you’ for 27 years of love and support to my customer, to the industry, and above all to all fashionistas.”

The most luxurious fitting rooms in town?

The House of Shamaeel will be having exclusive offers and discounts on the 30th and 31st to celebrate their opening. If you go, be sure to check out the dressing rooms. The three rooms are themed, each being named for an iconic sub-continental beauty: Noor Jehan, Hoorum Sultan, and Mumtaz Mahal. With velvet drapes and plush surroundings, these are possibly the most luxurious fitting rooms in town.

At Rs8,500, this linen jacket is a great buy
House of Shamaeel ready to wear Pakistani fashion
Shamaeel’s signature look is one of regal opulence

The House of Shamaeel is a welcome, unique addition to the retail scene. Shamaeel’s outfits are also available at various outlets throughout the country, in India and in Dubai.

House of Shamaeel ready to wear Pakistani fashion
The moghul panel at House of Shamaeel


Customers at the launch


House of Shamaeel ready to wear Pakistani fashion
Shamaeel Ansari at the Launch

 

Shamaeel Ansari Store contact details and address:

House of Shamaeel: Studio: D-66, Block 4, Clifton, Karachi

Tel: 021- 35873837 , 0344 0809198

Map to Shamaeel Ansari's Karachi flagship store
Map to Shamaeel Ansari’s Karachi flagship store

A version of this piece by Editor-in-Chief Salima Feerasta appeared in the Express Tribune

Copyright 2015 Karachista. All rights reserved
Salima Feerasta
Salima Feerastahttps://karachista.com
Salima Feerasta is chief editor of Karachista.com and one of Pakistan's top fashion and lifestyle journalists.

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