Spotlight: Affordable Ready to Wear outfits at Brands Just Pret

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affordable ready to wear
Brands Just Pret’s revamped store in Dolmen Mall Clifton is spacious and elegant

There’s nothing like the convenience of pret, ready to wear outfits off the rack, a concept that is only now taking hold in Pakistan. The days of designers working from home are not quite gone but there’s been a retail revolution in recent years with designers realising that people want to be able to pick up ready-made outfits.

pink yellow lehnga
Gorgeous hot pink and mustard lengha
pink and silver outfit
Hand embroidered pink and silver outfit

Many of the designers who sell through stand alone stores or at multi-brand stores cater to the niche top-end of the market but Brands Just Pret is notable for stocking affordable pret. Also they stock premium designers like Ayesha Somaya and Wardha Saleem, they also stock smaller independent designers whose ranges are much less expensive.

Saira Habib designer wear
Subtle detailing from Saira Habib
embroidered lace kurta
Embroidered Lace Kurta by Saira Habib

Many of these cottage-industry labels will never be seen at fashion weeks but they sell pretty, wearable outfits. From daywear to wedding wear, there’s something to suit every budget.

mehndi outfit
At around Rs14,000, these festive A-line kameezes are great picks for a Mehndhi function
black and gold traditional dress
Black & gold outfit with pleating detail – Rs35,000
off white lace kurta
Off-white lace kurta with emerald stonework Rs27,500

Many of the labels at Brands Just Pret are both affordable and prolific, with a great turnaround of stock. Since they don’t endlessly repeat the same the outfits, customers have the chance to pick something unique.

SNL designer wear
SNL are one of Brands Just Pret popular labels
wardha saleem pakistani designer
The store also stocks premium brands like Wardha Saleem
block print kaftans
Semi-formal block print kaftan at Brands Just Pret

Whether you’re looking for cottons, silks, chiffons or wedding outfits, Brands Just Pret has a great variety in stock.

Copyright 2015 Karachista. All rights reserved
Salima Feerasta
Salima Feerasta
Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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