Thursday, February 29, 2024

Spring Fashion – Ideas Pret Digital Dreams SS19 hits the spot

Ideas Pret Summer Collection has just hit stores and we are majorly coveting these ready to wear shirts. Vibrant and striking, this Pret collection is a spring summer must-have.

Ideas Pret Summer Collection Women’s Fashion

This collection of digitally-printed kurtas and solid lowers is a perfect way to make a style statement this spring/summer season. The prints feature outsize botanical motifs and pops of trendy animal prints without anything as obvious as actual pictures of animals. The subtle hint of a zebra stripe, the suggestion of a tige

r print – all very contemporary and fashion-forward.

Ideas Pret Summer Collection 2019

The exotic collection pret collection uses a bold palette of crimson, orange, ochre, and turquoise, fused with monochrome accents for a modern take on daywear.

Perfect for the office, the school run or wherever your day takes you the collection features wraps, short kurtis, longer kurtas and other interesting yet practical silhouettes. The collection is made using Gul Ahmed’s superior lawn, meaning it’s super-breathable, light yet durable – perfect for the summer heat.

The shoot for the Ideas Pret Summer Collection 2019 has surreal hothouse setting, with lush greenery and outsize exotic flora set among columns and urns. The photoshoot captures the vibrant essence of this pret collection, the perfect way to stand out this summer.

You can shop the collection here.

Salima Feerasta
Salima Feerasta
Salima Feerasta is chief editor of and one of Pakistan's top fashion and lifestyle journalists.

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