The Pink Tree Company at Pantene Hum Showcase 2018

The Pink Tree Company presented their collection ‘Colour Me Secular’ at the Pantene Hum Showcase 2018. This collection bares semblance to the fashion as a platform to vocalize political consciousness.

“You are free; you are free to go to your temples. You are free to go to your mosques or to any other places of worship in this State of Pakistan. You may belong to any religion, caste or creed—that has nothing to do with the business of the state.” – Mohammad Ali Jinnah.

This is how Jinnah conceived the fruit his relentless struggle would yield- the place that was to be Pakistan. It was supposed to be a secular, progressive welfare state. Today, not just Pakistan, but also South Asia -(in fact the whole world) — desperately need Secularism more than ever some countries in letter and spirit both, and some in spirit only. In the spirit of fashion being a political derivative and reflective of its times, The PinkTree presents ‘Colour Me Secular’, a collection that represents Secularism –through symbolism Islam, Sikhism, Christianity, Hinduism, Zoroastrianism and Buddhism – six major religions of Pakistan and South Asia. These religions are represented through their respective colours and signature symbols that have been used as embellishments and accessories. The result is as vibrant, calming and as beautiful as Secularism. It’s high time we reclaimed Secularism; high time we regained Jinnah’s Pakistan. For the truth is, there’s harmony in pluralism.

This collection, true to the Pink Tree Company’s subcontinental aesthetic boasts flowing silhouttes, sari’s, angarkha’s and shalwars. With the Pink Tree’s signature pops of colour, the use of symbolism has been strongly incorporated in this collection. ‘Colour Me Secular’ also features quirky accessories such as vintage luggage bags and asymmetrical earrings. With such a strong message, this collection definitely made waves in media.

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