Working Woman relaunches in Karachi

Pakistani High Street Fashion by Working Woman
Creative Head Zarmina Khan in Working Woman’s SS15 collection

With a brand new creative head, Zarmina Masood Khan, Working Woman is a brand that is set on taking its minimalist chic to the next level. They launched 3 distinct collections for their Spring Summer 2015 line – Signature, Fusion & Glam.

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Pakistani High Street Fashion by Working Woman
Working Woman SS15

 

Pakistani High Street Fashion by Working Woman
Elegant Blue & White Kurta by Wrking Woman

The signature collection is what the brand has always done best – chic outfits, mostly in single colours, with subtle detailing. The outfits are all about quality, cut and elegant details.

Pakistani High Street Fashion by Working Woman
Subtle detailing by Working Woman

 

However, Zarmina Khan felt that their core market, working women, wanted more.

“We wanted to offer our customers an alternative to the busy lawn prints out there. Designer lawns with bright prints and embroidery may work for some professions, but they aren’t appropriate in all workplaces. We wanted to make subtler prints for women who want variety but also want to give a professional impression in their work environment.”

Waleed Zaman and Zarmina Khan of Working Woman
CEO Waleed Zaman and Creative Head Zarmina Khan

Working Woman’s core collection aims to do just that, with uncluttered monochromatic prints based on batik and single motifs. The palette ranges from neutral whites, tans and beiges to bright single colours – red, orange or navy.

Working Woman’s collection is proof that simple needn’t mean boring – the outfits are sophisticated and stylish.

The brand also launched their Glam line, aiming to cater to their core clientele after hours. The key philosophy remains simplicity but for this range they have used more formal fabrics and embroidery and have added a bit of bling to their classic cuts.

Working Woman SS15-14
Understated elegance Working Woman SS15-14

 

Pakistani High Street Fashion by Working Woman
A more formal outfit from the SS15 collection
Salima Feerasta
Salima Feerastahttps://karachista.com
Salima Feerasta is chief editor of Karachista.com and one of Pakistan's top fashion and lifestyle journalists.

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